Polar
A logo for Polar taken from pencil sketches through to a finished bear mark and three wordmark lockups.
- Logo design
- Branding
- Tech
A logo for Polar, worked up from concept to final artwork — van concept tot uitwerking.
From sketch to mark
The bear was drawn first by hand: heads from several angles, a full body in profile, and a standing pose, working out which silhouette would still read once it was reduced to flat black shapes.
Lockups
The finished mark is paired with the wordmark in three arrangements — horizontal, stacked with the bear above, and stacked with the bear below — so it holds up across different placements.
